Formula One star Lewis Hamilton is announced today (15 July 2024) as Dior Men’s latest ambassador, while revealing a guest-designed capsule collection which draws on the colours and materials of Africa
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Lewis Hamilton on right, his collection for Dior Men on left
Lewis Hamilton’s ‘winter lifestyle’ collection for Dior Men
(Image credit: Courtesy of Dior)
BY JACK MOSS
PUBLISHED 2 WEEKS AGO
IN
NEWS
It is safe to say that Lewis Hamilton – the seven-time Formula One world champion, who recently won the British Grand Prix at Silverstone – is an athlete well-versed in putting together a newsworthy trackside look (and with it, spawned a panoply of imitators, across the sporting world, in his wake). His paddock looks have spanned the colourful, the experimental, and the elegant, embodying what Dior calls a ’boldness and singularity’ which has won Hamilton his latest prize: a gig as Dior Men ambassador, which also sees him guest design a lifestyle collection arriving this October.
Announced this morning (15 July 2024), the news is a natural progression for Hamilton, who has been closely linked with Dior Men since Kim Jones took the helm in 2018, sporting a slew of custom looks by the designer (he also attended the house’s show this past January). ’Working with Kim and the talented team at Dior has been a dream,’ said Hamilton this morning. ‘I was honoured when he asked me if I’s like to do this with him. Our values and ideas are aligned.’
Lewis Hamilton guest designs a collection for Dior Men
Dior Men Lewis Hamilton fashion collection
(Image credit: Photography by Kenny Germe)
The collection pays ode to what Dior calls a ’winter lifestyle’, centring not on Formula One – though racing codes remain a reference – but skiing and snowboarding, ’an alternative side to [Hamilton’s] sporting life’. As such, pieces span colourful technical ski jackets and puffers, slouchy salopette-style pants, and an array of knitwear, from cable-knit sweaters to Dior-emblazoned jumpers (there is even the requisite Dior snowboard, helmet and wraparound sunglasses). Elsewhere, nods to elegance come in collarless tweed blazers and matching trousers. Styled together, the accompanying lookbook captures Hamilton’s eclectic and free-spirited approach to dressing.
The pair note that it was important to celebrate world craft in the collection, whether pieces created in the Parisian atelier, Japanese skiwear, or – most importantly to Hamilton – artisanal traditions from Africa, the latter coming via woven pieces created by artisanal weavers in Burkina Fasso. ‘Focussing on conscious choices and pushing boundaries with each piece, while merging my roots in Africa – drawing from their fabrics and believing in natural materials, as well as vibrant colours and powerful energy – has been so inspiring,’ says Hamilton.
Dior Men Lewis Hamilton snowboards
(Image credit: Photography by Kenny Germe)
‘We share a love of nature, a desire to celebrate Africa and an interest in the artisanal process and techniques that unite craftspeople in Africa with the savoir-fair of the Dior atelier,’ says Jones. ‘Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality.’
’I hope people everywhere feel good in these garments we designed so carefully,’ adds Hamilton of the collection, which will be available in boutiques and on dior.com from October 17, 2024.
dior.com
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Dior Men Lewis Hamilton fashion collection
(Image credit: Photography by Kenny Germe)
Topics
Dior
Jack Moss
Fashion Features Editor
Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
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